Reports confirm that Sky Bet was fined 1 million by the UK Gambling Commission for failing to implement self-exclusion tools and sending out promotional material to more than 50,000 consumers.
Sky Bet is guilty of allowing hundreds of players after asking to be put on the self-exclusion list. There were 736 Sky Bet customers who were self-excluded and were able to open new accounts and place bets!!!
The penalties issued to Sky Bet comes after there were delays to the launch of GamStop, the industry-wide system that allows players to block or ban themselves from several UK gaming sites. The Commission said that most of the fine will be paid out to socially responsible charities. Since Sky Bet reported the issue of promoting material being delivered to self-exclusions the fine wasn’t as high as it could have been.
The Gambling Commission’s Program Director, Richard Watson said,
“This was a serious failure affecting thousands of potentially vulnerable customers and the £1 million penalty package should serve as a warning to all gambling businesses. Protecting consumers from gambling-related harm is a priority for us and where we see operators failing in their responsibility to keep their customers safe we will take tough action.”
Sky Bet has accepted the £1 million fine from the UK Gambling Commission for allowing hundreds of self-excluded gamblers to continue betting, while inadvertently sending promotional texts, emails and push notifications to around 50,000 more.
The fine comes just months after Sky Bet chief Richard Flint called on the betting industry to address its image problem and to promote safer gambling the through the advancement of self-help tools and increased intervention with customers who may be at risk.
But the UKGC found that 736 self-excluded Sky Bet clients had been able to open and use duplicate accounts. Thousands more who had asked to ban themselves from using Sky Bet’s betting services continued to receive marketing urging them to bet via an app, due to a segregation failure in the company’s databases.
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Sky Betting & Gaming is a British-based gambling company, with headquarters in Leeds, West Yorkshire and offices in Sheffield and London.
Packed with online betting and gaming options, Sky Bet is a favourite amongst UK players. Like other big names, the options are extensive, going from sports, to table games and bingo.
Sky Vegas’ slots choice and live casino is decent enough and payouts are fast but access is restricted to mostly UK players.
Sky Bet is one of the biggest bookmaker brands out there.

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